Eric Berkowitz was born and raised in New Jersey. He started building businesses early, selling roses on the side of the road and assembling groups of local teenagers to handle snow removal in his neighborhood.

Eric Berkowitz and longtime friend and business partner John Devecka, while still in college, launched Clean Image Limited, a commercial cleaning company with a team of over 30 employees that specialized in industrial and building maintenance services.

The duo later became partners, along with Munroe Chirnomas and Stephen Cohen, in the robotic vending machine company Fastcorp. Fastcorp introduced what would become the world’s only robotic frozen ice cream vending machine, and was later acquired by VT, Inc.

In 1995, Eric Berkowitz founded Frozen Vending Specialty Company. Based in Miami, Flordia FVSC utilized Fastcorp’s ice cream vending machines and established over 250 locations in South Florida.

During this time the duo championed Drumscape, a coin-operated drumming-karaoke video game that graced over 350 arcades around the world. Drumscape allowed users to play along with their favorite artists in categories including rock, pop, hip hop, R&B, and dance music.

In 2005, Bon Jovi invited Eric and his band Full Out Freak to open for him at the Meadowlands Arena in New Jersey. Berkowitz held down the rhythm section with his bass guitar playing to over 24,000 screaming fans. The bands music has been licensed in many TV shows, commercials, and even a video game.

Drumscape patents covered most musical instruments including guitar and its patents were eventually purchased by Activision in 2006 and went on to form the basis for Guitar Hero.

Guitar Hero has sold more than 25 million units worldwide since its 2005 launch and has grossed over 2 billion dollars in sales.

In 2006, Berkowitz founded Humble, a bicoastal integrated production studio for commercials, branded content, and feature films. Humble established a business model that allowed for creative development, production, post production, and animation all under one roof. Humble continues to grow and has garnered many industry awards including Cannes Lions, Clio Awards, Emmy Awards, D&AD, and more.

Berkowitz also serves as President/Founding Partner for Singtrix, the only smart karaoke machine featuring over 375 preset vocal effects that lets everyday people instantly feel and sound like rock stars. Created by Devecka and Charles and Kai Huang, Singtrix was unveiled at the Engadget Expand show in New York in November of 2013 and has been featured on Shark Tank, The View, The Ellen Show, CNBC The Pitch, Fox News, Today Show, Forbes, Wired, Advertising Age, The Wall Street Journal, Men’s Health Magazine, Mashable, Tech Crunch, E! News, and in 2015, Singtrix was also awarded a CES Innovation Award at the annual consumer electronics show in Las Vegas.

In the Fall of 2014, Berkowitz officially launched Humble’s sister design, edit, animation, and post production studio Postal. In a few short years, the company has already seen significant growth in terms of talent and leadership and has worked with clients like Nike, Coca-Cola, and the TED Institute.

Always a step ahead of the advertising industry, in 2018, Berkowitz officially launched Humble Idea Studio. Humble Idea Studio is a strategic and creative consultancy that seeks to solve client’s brand challenges faster and smarter.  We narrow the gap between ideas and execution, combining the best marketing and creative talent from the world of advertising with the industry leading production capabilities of Humble and Postal under one roof. As a business leader, Eric is full of insights that would help other budding mavens raise their profile and profitability, increase exposure, and take things to the next level.